Pyper Privacy Notice
Last updated: 22 October 2026
1. Who we are and what this notice covers
Pyper Intelligence Ltd is responsible for the personal information described in this notice. We are a company registered in England and Wales, company number 17481446, registered office 12 Market Place, Woodstock, Oxfordshire, OX20 1TA, United Kingdom. We are registered with the Information Commissioner’s Office, registration number ZC272777.
Pyper was previously operated by Ashfurlong Limited. The Pyper business, including the early list, has now transferred to us.
This notice explains how we handle personal information about:
people who visit askpyper.com;
people who join our early list or sign up for updates;
people who create a Pyper account; and
people whose details Pyper users add to the app, such as the clients, prospects, and stakeholders they meet.
We follow UK and EU data protection law and apply the same standards to everyone, wherever they are.
If you have any questions, contact us at support@askpyper.com.
2. Information we collect
When you visit our website. Basic browser information, the page that referred you, and, if you agree to cookies, information about how you found us and how our advertising performs (see section 11).
When you join our early list. Your name, email address, the date and time you signed up, and the page you signed up from.
When you create an account. Your name, email address, and login details, plus anything you tell us about yourself, such as your sector.
When you use Pyper. Everything you enter and everything Pyper produces for you: the people you add and their natural styles, meeting details, chat messages, debriefs, coaching, and summaries. We also record how you use the service, such as how many coaching runs you have used, when, and how much processing each one took. We also record how you move through the website and the app, such as which screens you open and which buttons you press. This is linked to your account but never includes anything you type or anything Pyper writes for you.
When you subscribe. Link, our payment provider (see section 6), collects your payment details. We do not see or store your full card number. We receive and keep your country and, where tax rules need it, your postal code or address; whether a payment succeeded; your plan; and a card fingerprint, a code that lets us recognise a card that has been used before without seeing the card itself.
When we cannot yet sell in your country. If you ask to be told when Pyper is available where you are, we keep your email address and country.
When you contact us. Your emails to support@askpyper.com and our replies.
3. How we use it and why we are allowed to
Data protection law requires a lawful basis for each use of personal information. These are ours.
| What we do | Information used | Lawful basis |
|---|---|---|
| Provide your account and the Pyper service, including coaching, chat, and debriefs | Account details, your content | Contract: we need it to provide the service you signed up for |
| Run your free trial and subscription, including checking your plan and usage | Account details, plan, usage records | Contract |
| Prevent the same person taking more than one free trial | Card fingerprint, email address | Legitimate interests: preventing misuse of the free trial |
| Keep Pyper running, secure, and affordable, including monitoring usage and costs | Usage records, technical information | Legitimate interests: running a reliable and sustainable service |
| Understand how people use the website and the app, so we can improve it | Usage events linked to your account, never your content | Legitimate interests: improving Pyper |
| Answer your questions and give support | Your messages, account details | Legitimate interests, or contract where it relates to your subscription |
| Train and improve Pyper’s own models, using anonymised content only | Anonymised content (see section 5) | Legitimate interests: improving the quality of Pyper’s coaching |
| Send launch news and updates to the early list | Name, email address | Consent |
| Tell you when Pyper becomes available in your country | Email address, country | Consent |
| Send you important service messages, such as changes to our terms | Email address | Contract |
| Measure how people find us and how our advertising performs | Cookie and browser information | Consent |
| Keep records we are required to keep, and respond to lawful requests | Account, billing, and usage records | Legal obligation |
Where we rely on legitimate interests, we have weighed our interests against yours. You can object at any time (see section 10).
Where we rely on consent, you can withdraw it at any time. This does not affect anything we did before you withdrew it.
We do not make decisions about anyone that have legal or similarly significant effects based solely on automated processing. Pyper’s coaching is advice for you to use as you see fit.
We do not sell, rent, or trade personal information, or share it with others for their marketing.
4. Information about people you add to Pyper
Pyper users add the people they meet, such as clients, prospects, and stakeholders. The user decides what to record about them and why, so the user is the controller of that information. We store and process it only on the user’s instructions, to provide Pyper to them, and in that role we act as their processor.
If a Pyper user has added you, please contact them about your information. If you contact us instead, we will pass your request to the user and help them respond.
When this information leaves the user’s account, we anonymise it and use the anonymised version to train Pyper’s own models (see section 5). For that purpose we are responsible for it ourselves, and we rely on our legitimate interest in improving Pyper’s coaching. We never share it with anyone else, including the user’s employer.
5. Anonymisation and training Pyper’s models
We train and improve Pyper’s own models using anonymised content: everything users create in Pyper, including the people they add, their notes, coaching, chat messages, and debriefs, once it has been anonymised. We never train on content that is still in someone’s account, and we do not share content with anyone else to train their models.
Content is anonymised when a user deletes it, when an account closes, or 6 months after a subscription or free trial ends. Anonymisation has three steps:
The names of people and companies are replaced with placeholders.
An AI sweep removes any other names or identifying details, and makes gendered language neutral.
The link to the user’s account is replaced with a scrambled code.
What remains is the structure of meetings and coaching, such as the type of situation, the natural styles involved, and the advice given. It does not name or describe anyone.
The scrambled code lets us keep records from the same account together. Because we hold the key that produces it, we could link anonymised records back to an account. For that reason we treat anonymised content as personal information, keep it secure, and honour your rights over it. If you ask us to erase your information, we will also erase the anonymised records linked to your account.
You can object to your content being used for training at any time by emailing support@askpyper.com. Anything our models have already learned cannot be removed from them.
6. Who we share it with
We use these providers to run Pyper. Except where stated, they act only on our instructions and may not use the information for their own purposes.
| Provider | What they do | Where they process it |
|---|---|---|
| Supabase | Hosts our database and runs the app’s server functions | United States |
| Anthropic | Provides the AI that generates coaching, chat replies, summaries, and the anonymisation sweep; does not use our content to train its models | United States |
| Link (Sold through Link, LLC), a Stripe company | Sells your subscription and takes payment; acts as an independent controller for payment information under its own privacy policy | United States |
| Resend | Sends account and service emails | United States |
| Omnisend | Sends early-list and update emails | European Economic Area |
| Lovable | Hosts the website and the app | Worldwide |
| PostHog | Measures how the website and the app is used. Does not receive your IP address or anything you type | European Union |
| LinkedIn and Metricool | Advertising and website measurement, only if you accept cookies | LinkedIn: United States and Ireland. Metricool: European Union |
We may also share information:
with professional advisers, such as lawyers and accountants, under a duty of confidentiality;
with the police, regulators, or courts, where the law requires it; and
with a buyer or successor if Pyper is reorganised, sold, or merged. We will tell you if that happens.
We never share a user’s content with their employer or firm.
7. International transfers
We are based in the UK, but most of our providers process information in the United States. Your information will be transferred to and stored there, wherever you are.
Where a country does not have UK or EU “adequacy” status, we protect transfers with the safeguards the law requires: the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, or, where a provider is certified, the UK Extension to the EU-US Data Privacy Framework. You can ask us for a copy of the safeguards that apply.
8. How long we keep it
| Information | How long |
|---|---|
| Your content, while your account is active | Until you delete it |
| Content you delete | Removed from your account and anonymised straight away |
| Your content after your subscription or free trial ends | You can view it for 6 months, then it is removed from your account and anonymised |
| Your account details and content when you close your account | Removed and anonymised within 30 days |
| Anonymised content | Kept to improve Pyper, unless you ask us to erase it (see section 5) |
| Subscription and usage records | 6 years after your subscription ends, for tax and accounting |
| App and website usage events | Up to 12 months |
| Email address used for a free trial, and card fingerprint | 6 years after your free trial ends |
| Early list | Until you ask to be removed, or 24 months after Pyper launches if you have not become a customer, whichever comes first |
| Country availability requests | Until we tell you Pyper is available in your country, or 24 months, whichever comes first |
| Support emails | 2 years after the conversation ends |
We may keep information longer where the law requires it, or where we need it for a legal claim.
9. Security
We protect your information with appropriate technical and organisational measures. Information is encrypted when it travels between your device and our servers, and when it is stored. Database rules allow each user to reach only their own content. Calls to our AI provider are made from our servers, never from your browser. Only a small number of our staff can access content, and only for the reasons set out in our Terms of Use.
No system is completely secure. If a breach puts your information at risk, we will tell you and the regulator where the law requires it.
10. Your rights
You have the right to:
access your information and receive a copy of it;
correct information that is wrong or incomplete;
erase your information;
restrict how we use it;
object to our using it on the basis of legitimate interests, including for training Pyper’s models;
receive information you gave us in a portable format, where we use it on the basis of contract or consent; and
withdraw consent at any time, where we rely on consent.
Some rights have limits. For example, we may need to keep some records for tax purposes after you ask us to erase your information.
To use any of these rights, email support@askpyper.com. We may need to check your identity first. We will respond within one month, and there is no charge. We will not treat you differently for asking.
Every marketing email includes an unsubscribe link.
11. Cookies and tracking
Necessary storage. The app stores small pieces of information in your browser to keep you signed in and remember your settings. It cannot work without them, so we do not ask for consent.
Optional cookies on our website. With your consent, we use cookies from LinkedIn, Omnisend, and Metricool to understand how people find askpyper.com and to measure our advertising. LinkedIn’s cookies can recognise you on other websites.
We ask on your first visit. You can decline without affecting how the website works, and change your mind at any time through the cookie settings link at the foot of each page. The app itself does not use advertising or tracking cookies.
12. Children, changes, and complaints
Children. Pyper is for adults. You must be at least 18 to create an account, and we do not knowingly collect information from anyone under 18.
Changes to this notice. We will update the date at the top when this notice changes. If we make a significant change, we will email account holders and people on our early list.
Complaints. If you are unhappy with how we have handled your information, please contact us first at support@askpyper.com so we can try to put it right. You can also complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113. If you live outside the UK, you can contact your local data protection authority.